Inbound isn’t about creating a ton of content, publishing it, and hoping for the best—it’s about targeting a specific audience, tailoring content to that audiences’ pain-point, and then creating a nurturing workflow to ensure the potential customer stays within the buyer journey.
Here are 5 crucial elements to ensure you include in your strategy, and why you need to outline them next time you create a blueprint for an inbound marketing campaign.
Continue reading 5 Important Details to Always Include in Your Inbound Marketing Strategy
Anna Crabill 